- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "greenwashing" or "pinkwashing"? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360o Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.
Contents
1. Creative Destruction Redux—How Stakeholder Needs Create Performance Trade-Offs
2. You've Got to Walk Before You Can Run—Knowing Your Trade-Offs (Mode 1)
3. Is There a Win-Win? The Search for Shared Value
4. Getting Stuck in the Business Case, or How the Business Case for Diversity Blocks Progress
5. CSR Is Not an Add-On—Innovating in the Supply Chain
6. Stakeholders as a Source of Innovation—Transforming Operations
7. Dealing with Paradoxes—Selling Sustainably
8. Experimentation—Going Green, not Greenwashing
9. The 360o CEO
Epilogue: A New Perspective for Stakeholders
