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Full Description
Fashion today is fast-paced, technologically savvy, and global-and this fourth edition of The Dynamics of Fashion has been updated to be on the cutting edge. Featuring the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Apparel, accessories, cosmetics, home fashions, green design, and more are explored in detail. Hundreds of examples make the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine Stone's classic text is for those in fashion who want to be both in the now and in the know.New to This Edition:- More than 150 new full-color photographs highlighting the people, principles, practices, and techniques of the fashion business- Updated coverage of the latest industry trends, including developments in sustainability, e-commerce, and the use of social media for fashion marketing- Revised charts and illustrations with up-to-date data- Updated glossary with more than 500 industry termsNew content and illustrative examples within the following features: - Fashion Focus reports on the interesting people and events that are influencing fashion right now- Then and Now highlights the cyclical nature of fashion as seen through yesterday's classics and today's emerging trendsIntroducing The Dynamics of Fashion STUDIO--an online tool for more effective study!‾Study smarter with self-quizzes featuring scored results and personalized study tips‾Review concepts with flashcards of terms and definitions and image identification ‾Branch out with links to curated online multi-media resources that bring chapter concepts to life‾Expand your knowledge by further exploring special features Then and Now and Fashion FocusThis bundle includes The Dynamics of Fashion 4th Edition and The Dynamics of Fashion STUDIO Access Card.
Contents
Unit One The Changing World of Fashion1 A Century of Fashion2 The Nature of Fashion3 The Environment of Fashion4 The Movement of Fashion5 The Business of FashionUnit Two The Primary Level: the Materials of Fashion6 Textiles: Fibers and Fabrics7 Leather and FurUnit Three The Secondary Level: The Producers of Apparel8 Product Development9 Women's Apparel10 Men's Apparel11 Children's and Teens' ApparelUnit Four The Secondary Level: The Other Producers12 Innerwear, Bodywear and Legwear13 Accessories14 Cosmetics and Fragrances15 Home FashionsUnit Five The Retail Level: The Markets for Fashion16 Global Fashion Markets17 Global Sourcing and Merchandising18 Fashion Retailing19 Policies and Strategies in Fashion RetailingUnit Six The Auxiliary Level: Supporting Services20 Fashion Auxiliary Services
