Full Description
Unlock the Secrets of Tomorrow's Style Today!
In the ever-evolving world of fashion, staying ahead of the curve is essential. Fashion Forward: A Guide to Fashion Forecasting returns in its highly anticipated third edition to guide you through the dynamic realm of fashion prediction. Whether you're a budding fashion enthusiast, a trend-conscious designer, or a seasoned industry professional, this book is your compass to navigate the exciting and unpredictable landscape of fashion.
New to This Edition
-Cutting-Edge AI Insights: Explore how Artificial Intelligence is revolutionizing fashion forecasting, providing unparalleled accuracy and foresight.
-Sustainable Fashion: Dive into the eco-conscious revolution sweeping through the industry, with insights on ethical sourcing, sustainable materials, and green fashion forecasting.
-Virtual Reality and the Future of Shopping: Discover how VR and AR technologies are reshaping the retail experience and how you can leverage them for success.
-Updated Concepts from Forward Thinkers: Learn from real-world perspective and successful tips used to master the art of forecasting.
Features
-Trendspotting: Master the art of trendspotting with in-depth analysis and case studies.
-Data-Driven Insights: Harness the power of big data and analytics for pinpoint accuracy in predicting fashion trends.
-Consumer Behavior: Decode the psychology of fashion consumers and learn how to cater to their desires.
-Sourcing and Sustainability: Navigate the ethical fashion movement and make responsible choices.
-Global Perspectives: Explore how fashion forecasting differs across cultures and markets.
Featuring stunning visuals, practical advice, and a wealth of industry expertise, Fashion Forward: A Guide to Fashion Forecasting, 3rd Edition is your essential companion on the journey of forecasting. Get ready to anticipate, innovate, and shape the future of fashion.
Stay ahead of the curve - because fashion waits for no one.
Instructor Resources
-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
STUDIO
Fashion Forward 3rd Edition
· Study smarter with self-quizzes featuring scored results and personalized study tips
· Review concepts with flashcards of terms and definitions
Contents
Preface
Acknowledgments
About the Authors
About the Forecasters
PART I THE PRINCIPLES OF FASHION FORECASTING
1 Introduction To Fashion Forecasting
2 Brief History Of Contemporary Fashion
3 Fashion Movement
4 Social And Cultural Influences
5 Market And Sales Research For Forecasting
PART II DEVELOPING AND PRESENTING A FASHION FORECAST
7 Color
8 Textiles, Trims, Findings, And Materials
9 The Look
10 Creating And Presenting A Forecast
Glossary
Bibliography
Art Credits
Index
