Full Description
The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language.
Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies.
Undergraduate and postgraduate media and communication students will find Researching Communications an invaluable resource at all stages of their course.
Contents
Preface to the First Edition
Preface to the Second Edition
Preface to the Third Edition
Acknowledgements
1. Approaching research
2. Dealing with documentation
3. Selecting and sampling
4. Asking questions
5. Handling numbers
6. Counting contents
7. Analysing texts
8. Unpacking news
9. Viewing the image
10. Interpreting images
11. Being an observer
12. Attending to talk
13. Taking talk apart
14. Making comparisons
15. Using computers
16. Beyond methodology: the what, how and why of researching communications
Glossary
Bibliography
Index
