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Full Description
This book is meant to give a beginning or intermediate level reader clear and instructive information about how to control and choose color. Traditional and digital mediums are covered. Introduced is the idea that there are only two problems one can ever have with color: that you have a color in mind but don't know how to make it, or that you can't figure out what colors you want to use. Also covered are understanding and controlling the three properties of color, and ideas that can help one decide how to go about selecting potential palettes.
Key Features
Explains color in a clear and organized way.
Dispels the myths associated with color that hold people back.
Included are actionable exercises that show the reader how to control and choose color, with either traditional or digital media.
Contents
Introduction. Color - What to Know Before We Start. The Properties of Color (An Introduction). Value - Your Most Important Tool. Hue - Color's In-House Decorator. Saturation - Dialing in a Color's Strength. Color Mixing 101 - Get Close, Then Get Contextual. Understanding Traditional Media. Using Color Digitally. Organizing Color. Choosing Color. The Psychology of Color - It's Not What You Think. Light, Part 1 - Color and Light. Light, Part 2 - Color and Shadows. Pushing Color Beyond Your Comfort Zone. Case Studies From Start to Finish. In Closing. Index.
