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Full Description
China is one of the first few non-EU member states to be covered by the Jean Monnet Programme. By studying its implementation in China through interviews with EU officials, Chinese professors, and college students who were and are involved in the program, Telling the EU's Story by Others: The Jean Monnet Programme and European Union Public Diplomacy enables a better understanding of why and how it works in the Chinese context. Furthermore, this book on the role of the Jean Monnet Programme in EU public diplomacy adds first-hand empirical material to the existing literature on public diplomacy implementation through educational programmes.
Contents
Chapter 1 Introduction
Chapter 2 Conceptualizing public diplomacy and soft power
Chapter 3 The development of EU public diplomacy
Chapter 4 The Jean Monnet Programme: Practical contributions
Chapter 5 The Jean Monnet Programme in China
Chapter 6The EU's descriptive knowledge dissemination through the Jean Monnet Programme
Chapter 7The EU's normative knowledge dissemination through the Jean Monnet Programme
Chapter 8 Research findings and policy implications
