Full Description
Rhetoric at the Non-Substantialistic Turn: The East-West Coin presents a unique theory of rhetoric that encompasses both Eastern and Western approaches. Based on the Field-Being philosophy founded by Lik Kuen Tong, this theory gives an account of the ontological foundations of both kinds of rhetoric. Beginning with an exposition of the nature of Field-Being rhetoric as Eastern and Western, this book presents chapters on Eastern and Western rhetoric over history as power, ethics, art, creativity, politics, and communication. It acknowledges the thinking of many philosophers and rhetoricians who have contributed to East-West comparative studies in both fields and argues that both understandings of rhetoric are necessary for global communication.
Contents
Acknowledgment: A Tribute
Preface
Introduction
Chapter 1. The Nature of Field-Being Rhetoric: East and West
Chapter 2. Field-Being Rhetoric as Power
Chapter 3. Field-Being Rhetoric as Ethics
Chapter 4. Field-Being Rhetoric as Art
Chapter 5. Field-Being Rhetoric as Creativity: Question, Guess, Invention, Abduction
Chapter 6. Field-Being Rhetoric as Political
Chapter 7. Field-Being Rhetoric for Global Community Communication
Conclusion
Appendixes
Bibliography
Index
About the Author
