Full Description
Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture. The components of the Korean Wave have also greatly expanded. Hallyu originally implied the exports of a few cultural products, such as television dramas, popular music, and films; however, Korea has recently developed and exported K-pop, digital games and smartphone technologies as well as relevant youth culture. Meanwhile, industrial and technological contexts of the Korean Wave have changed significantly during the last 20 years. The role of social media in the Korean Wave's transnationalization in recent years is especially intriguing because fans around the world can easily access social media to enjoy K-pop, digital games, and films. The changes in the nature and appearance of the Korean Wave, conceptual and theoretical shifts in the studies of the Korean Wave, and the influences of the development of media technologies on the Korean Wave are all very significant. This book aims to provide a better understanding of Hallyu's theoretical and institutional history on one hand, and new features of the Korean Wave on the other hand.
Contents
Preface, Tae-Jin Yoon and Dal Yong Jin
Introduction: In Retrospect of the Korean Wave: Twenty Years and Prospect, Tae-Jin Yoon and Dal Yong Jin
Part I: The Histories of the Korean Wave
Chapter 1: Emergence, Evolution, and Extension of "Hallyu Studies": What Have Scholars Found from Korean Pop Culture in the Last Twenty Years? Tae-Jin Yoon and Bora Kang
Chapter 2: Hallyu: Numerous Discourses, One Perspective, Yong-jin Won
Chapter 3: A Critical Interpretation of the Cultural Industries in the Era of New Korean Wave, Dal Yong Jin
Part II: New Perspectives of Hallyu Studies
Chapter 4: Hallyu beyond Asia: Theoretical Investigations on Global Consumption of Hallyu, Seok-Kyeong Hong
Chapter 5: #Unrequited Love in Cottage Industry? Managing K-pop (Transnational) Fandom in the Social Media Age, Lisa Yuk-ming Leung
Chapter 6: Postcolonial Production and Consumption of Global K-pop, Kyong Yoon
Part III: Online Media and Global Fandom
Chapter 7: Fan Economy and Consumption: Fandom of Korean Music Bands in China, Qian Zhang and Anthony Y. H. Fung
Chapter 8: Korean Wave Reception and Participatory Fan Culture in Latin America: What Lies Beyond the Media Reports, Wonjung Min
Chapter 9: When Korean Wave flows into the Islamic world: Hallyu in Tunisia, Eunbyul Lee
Part IV: Transnationality of the Korean Wave
Chapter 10: The Korean Wave and Anti-Korean Sentiment in Japan: The Rise of a New Soft Power for a Cultural Minority, Hyangjin Lee
Chapter 11: The Unscripted Format Trade in a New Era of the Korean Wave: A Comparative Analysis of the Chinese Remaking of the Korean Reality TV Show, Daddy, Where Are You Going?, Ju Oak Kim and Luling Huang
Chapter 12: Transnational Media Culture and Soft Power of the Korean Wave in the United States, Hyeri Jung
Chapter 13: A Study on Transnational Cultural Flows in Asia through the Case of Hallyu in Vietnam, Mi-Sook Park
