Full Description
The concept of "fandom" has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of his/her opinions. This edited volume offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.
Contents
Contents
Acknowledgments
Chapter 1: "Far From Monolithic: The Enigma of the Modern Sports Fan"
Andrew C. Billings and Kenon A. Brown
Unit I.Anatomy of the Modern Sports Fan
Chapter 2:"Highly-Identified Sports Fans' and Personality Traits"
Michael B. Devlin
Chapter 3:"Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans' Identification and How Does This Identification Work on Behavioral Intentions?"
Eunyoung Kim and Karla K. Gower
Chapter 4:"Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations"
Stan Diel
Chapter 5:"Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure (GORF) Measurements"
Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael Devlin
Unit II.Applications for the Modern Sports Fan
Chapter 6:"Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media"
Brandon K. Chicotsky
