A Functional Analysis of Political Television Advertisements

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A Functional Analysis of Political Television Advertisements

Benoit, William L.

ウェブストア価格 ¥12,782（本体¥11,620）
Lexington Books（2015/10発売）
外貨定価 US$ 58.95
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製本 Paperback:紙装版/ペーパーバック版／ページ数 284 p.
言語 ENG
商品コード 9781498525350
DDC分類 324.730973

Full Description

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952-2012, Benoit investigates the three functions—acclaims, attacks, and defenses—and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.

Preface

Part I: Preliminaries

1. Introduction: Political Television Spots
2. Method: The Functional Approach to Political Advertising

Part II: Presidential Campaigns

3. In the Beginning: 1952, 1956; The Democrats Ascend: 1960, 1964
4. Nixon's Return: 1968, 1972; After Watergate: 1976, 1980
5. Republicans in Control: 1984, 1988; The End of the Millennium: 1992, 1996
6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama, African American President, 2008, 2012
7. Primary Campaigns: Who Shall Lead Us?
8. Third-Party Candidate Political TV Spots: Another Choice

Part III: Other Campaigns

9. Other Theories: Issue Ownership and Functional Federalism in Political TV Spots
10. Non-Presidential and Non-U.S. TV Spots

Part IV: Comparisons

11. Trends and Contrasts of Political Television Spots
12. Development of American Political Television Spots
13. Conclusions and Implications

Appendix. Functional Theory Codebook
References