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Full Description
Design thinking is widely recognized as an alternative approach to innovation, but it can be challenging to implement, often conflicting with organizational structures, cultures, and processes. The practice of design thinking calls for a new mindset that moves past conventional approaches to innovation, and embraces ambiguity, risk-taking, and collaboration.
Transform with Design presents examples of creative organizations across industries and geographies, and recounts the stories of how they adapted design thinking to build their innovation capabilities. Written by leading industry experts and design-thinking scholars, the book features ten anecdotal experiences by professionals who detail the implementation of design thinking as it unfolded for them. Contributors share how they navigated the many barriers and obstacles they encountered along the way and describe their experience from early beginnings to the present, revealing valuable lessons for anyone who finds themselves in a similar situation.
Providing a rich tapestry of examples, anecdotes, and lessons that place design thinking in perspective, Transform with Design is for innovators interested in learning how design has transformed organizations while also gaining a current perspective on what others are doing in their field.
Contents
1. Introduction: Why Implementing Design Thinking Remains a Challenge
Jochen Schweitzer, Sihem BenMahmoud-Jouini, and Sebastian Fixson
2. Reimagining Healthcare: Implementing Design Thinking in a Health Insurance Company
Matt Templeton, Sebastian Fixson, and Molly Mazzaferro
3. Design Thinking Recipe in a Food Company: The Case of Danone
Sabine Gourmain, Julie Deschamps, and Sihem BenMahmoud-Jouini
4. Keeping the Momentum: The First Decade of Design Thinking at Intuit
Wendy Castleman
5. Design for Joy: How Kaiser Permanente Created a Human-Centered Design Movement
Christi Zuber and Lisa Carlgren
6. Throwing a Hand Grenade at the Bureaucracy: MindLab and Wicked Problems in Government
David Dunne
7. The Making of a Design-Led Innovation Strategy: How Mirvac Launched the Hatch Program
Natalia Nikolova, Jochen Schweitzer, and Christine Gilroy
8. From Department to Consultancy: Building Human-Centered Design Capabilities at Swisscom
Katja Bürki
9. From Underdog to Design-Led Innovation: Scaling Design Thinking at Thales
Sihem BenMahmoud-Jouini and Didier Boulet
10. An Army of One: How One Person Set Off a Grassroots Movement at the U.S. Department of Labor
Virginia Hamilton and Lisa Carlgren
11. Veteran-Centered Healthcare: Navigating Change at the U.S. Department of Veterans Affairs
Aaron Strienstra, Amber Schleuning, Veronica X. Vela, and Jaryn Miller
12. Transform with Design in Seven Lessons
Jochen Schweitzer, Sihem BenMahmoud-Jouini, and Sebastian Fixson
