Full Description
Undergraduate students of media and communication studies.
Contents
Part IChapter 1: Why Increase Media Literacy?The Information ProblemDealing with the Information ProblemThe Big QuestionChapter 2: Media Literacy ApproachesWhat is Media Literacy?The Three Building Blocks of Media LiteracyThe Definition of Media LiteracyThe Development of Media LiteracyAdvantages of Developing a Higher Degree of Media LiteracyPart II: AudiencesChapter 3: Audience: Individual PerspectiveFunctioning within the Flood of InformationInformation Processing TasksAnalyzing the Idea of Exposure to Media MessagesThe Media Literacy ApproachChapter 4: Audience: Industry PerspectiveShift from Mass to Niche Perspective on AudienceIdentifying NichesAttracting AudiencesConditioning AudiencesChapter 5: Children as a Special AudienceWhy Treat Children as a Special Audience?Special Treatment from RegulatorsSpecial Treatment from ParentsRe-Examining the Case for Special TreatmentYoung Adults as a Special AudiencePart III: IndustriesChapter 6: Development of the Mass Media IndustriesPatterns of DevelopmentComparisons Across Mass MediaCurrent PictureChapter 7: Economic PerspectiveThe Media Game of EconomicsCharacteristics of the GameMedia Industries' StrategiesConsumers' StrategiesPart IV: ContentChapter 8: Media Content and RealityRole of Reality in Media Content FormulasReality Programming as a GenreThe Importance of Media LiteracyChapter 9: NewsDynamic Nature of NewsDifferent Perspectives on NewsWho Qualifies as a Journalist?How Can We Make Judgments about Quality of News?How Can We Become More Media Literate with News?Chapter 10: EntertainmentStory FormulasPatternsBecoming Media Literate With Entertainment MessagesChapter 11: AdvertisingAdvertising Is PervasiveProcess of Constructing Advertising MessagesBecoming More Media Literate with AdvertisingChapter 12: Interactive MediaCompetitive ExperiencesCooperative ExperiencesMedia Literacy on Interactive PlatformsPart V: EffectsChapter 13: Broadening Our Perspective on Media EffectsTiming of EffectsValence of EffectsIntentionality of EffectsType of EffectsChapter 14: How Does the Effects Process Work?Media Effects Are Constantly OccurringFactors Influencing Media EffectsThinking about BlameBecoming More Media LiteratePart VI: The SpringboardChapter 15: Helping Yourself and Others to Increase Media LiteracyHelping YourselfHelping OthersPart VII: Confronting the IssuesIssue 1: Ownership of MediaDelineating the IssueEvidence of ConcentrationEvidence for HarmYour Own Informed OpinionIssue 2: PiracyDelineating the IssueEvidence of PiracyAddressing the ProblemYour Own Informed OpinionIssue 3: SportsDelineating the IssueThe Money CycleOlympicsYour Own Informed OpinionIssue 4: Media ViolenceDelineating the IssuePublic's Faulty PerceptionsProducers' Faulty BeliefsMedia Violence and Media LiteracyIssue 5: AdvertisingDelineating the IssueFaulty CriticismsCriticisms Based on Personal ValuesCriticisms about ResponsibilityIssue 6: PrivacyDelineating the IssueCriminal Threats to Your PrivacyNon-Criminal Threats to Your PrivacyPublic Opinion and RegulationsYour Informed Opinion
