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Full Description
With careers spanning eight decades, William Hanna and Joseph Barbera were two of the most prolific animation producers in American history. In 1940, the two met at MGM and created Tom and Jerry, who would earn 14 Academy Award nominations and seven wins.
The growth of television led to the founding of Hanna-Barbera's legendary studio that produced countless hours of cartoons, with beloved characters from Fred Flintstone, George Jetson and Scooby-Doo to the Super Friends and the Smurfs.
Prime-time animated sitcoms, Saturday morning cartoons, and Cartoon Network's cable animation are some of the many areas of television revolutionized by the team. Their productions are critical to our cultural history, reflecting ideologies and trends in both media and society. This book offers a complete company history and examines its productions' influences, changing technologies, and enduring cultural legacy, with careful attention to Hanna-Barbera's problematic record of racial and gender representation.
Contents
Table of Contents
Introduction: Animation, Culture, and the Legacy of a Partnership
1. 1940-1957: The MGM Years
2. 1958-1962: Transitioning to Television
3. 1962-1964: A Page Right Out of (Television) History
4. 1964-1969: Equal Representation, Where Are You?
5. 1970-1975: Success Breeds Complacency
6. 1976-1978: Profits, Policy, and Popeye
7. 1978-1981: Holding On to the Past as the Future Approaches
8. 1981-1985: Trickle Down Animation
9. 1985-1990: Toys and Technology
10. 1990-1993: Corporate Changes and New Strategies
11. 1993-1996: Cable Connects Kids of All Ages to Cartoons
12. 1996 and Beyond: Digitization and Consolidation
Conclusion: Growth Does Not Mean Progress
Chapter Notes
Reference List
Index
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