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Full Description
Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century.
Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.
Contents
Table of Contents
Acknowledgments
Introduction
Chronology of Chinese-American Trade, 1786-2022
1. The Chinese Worldview
2. Issues in Globalization
3. China's Changing Consumer Landscape
4. Case Study: Educational Programs and Exchanges in China
5. Case Study: Two Art Exhibitions Cross the Pacific
6. Case Study: "America Runs on Dunkin'" ... But Will China?
7. Case Study: The Holiday Inn Network in China—More Is Better
8. Case Study: DaimlerChrysler—Silence in China After the "Deal
delete delete Heard 'Round the World"
9. Case Study: The Foxboro Company—Infrastructure's Hidden Jewel
10. Case Study: The 2008 Beijing Olympics—Panning for "The Gold"
11. Epilogue
Appendix A: China Profile
Appendix B: Traditional Chinese Holidays and Festivals
Appendix C: Contrasting Cultures
Appendix D: Bureau of Educational and Cultural Affairs (ECA) Exchange Programs and Information for the Council on International Educational Exchange
Appendix E: Information and Resources
Appendix F: Norms for Negotiation
Glossary
Chapter Notes
Select Bibliography
Index
