Full Description
This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution's history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change.
The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!
Contents
Acknowledgments
Introduction
Chapter 1 - The Comprehensive Campaign
Part I Introduction - Doctoral Universities
Chapter 2 - Rochester Institute of Technology (Transforming RIT: The Campaign for Greatness)
Chapter 3 - Tulane University (Only the Audacious: The campaign for an ever bolder Tulane)
Chapter 4 -University of Virginia (Honor the Future: The Campaign for the University of Virginia)
Part II Introduction - Master's Colleges and Universities
Chapter 5 - California State University, Los Angeles (We Are LA: The Campaign for Cal State LA)
Chapter 6 - Youngstown State University (We See Tomorrow: The Campaign for Youngstown State University)
Part III Introduction -Baccalaureate Colleges
Chapter 7 - St. John's College (Freeing Minds: A Campaign for St. John's College)
Chapter 8 - Spelman College (Spelman Ascends)
Part IV Introduction - Associate's Colleges
Chapter 9: Central Piedmont Community College (Powering a Stronger Future)
Chapter 10 - New Directions: The Years Ahead
About the Author
