Full Description
Maximum Impact is an affirmation of the importance of communication by America's local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today's literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran - to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!
Contents
Foreword
Opening Testimonial
Introduction
Chapter 1: Communicating as a Purpose-Driven Team
Chapter 2: The Importance of 'We" not "Me"
Chapter 3: Communicating When Leaders Differ
Chapter 4: Board Meetings and Messages
Chapter 5: An Informed School Family can be an Engaged School Family
Chapter 6: Two-way Communicating Via the News Media
Chapter 7: Know when to Talk and Know when to hold Back
Chapter 8: Learning and Practicing the Art of Listening
Chapter 9: Social Speaking - Online Engagement Matters
Chapter 10: Putting the Forward Focus on Growth
Chapter 11: Building - and Maintaining - Support for Schools
Chapter 12: Success: See It, Speak It
Chapter 13: Communicating in a Timely Manner in Calm and in Crisis
Chapter 14: Mistakes Happen and How We Acknowledge Them Matters
Chapter 15: Crafting a Year-round Schedule to Communicate School Success
Conclusion: A Final Thought
Afterword
