Full Description
Higher education as we have known it has now and forever dramatically changed and so must the previous models that we once held dear. Leaders must take a fresh look at how their institutions design, implement, and measure practices in strategic enrollment management and expand the model, as never before.
Higher Education on the Brink: Reimagining Strategic Enrollment Management in Colleges and Universities combines strategies for enrollment enhancement with significant support for development of alternative revenue streams for overall sustainability and growth. It introduces a new model for launching highly engaged strategic planning processes for colleges and universities.
With current, real-world examples, the book details how colleges can be guided by integrated strategic planning processes to recalibrate efforts that yield key results. The major difference in this work is an exacting focus on organizational culture and each facet that defines it. As colleges and universities place new focus on strategically re-imagining higher education and their role in it, Higher Education on the Brink will serve as a guide for determining what difficult questions need to be asked and how to answer those questions in a manner that will position the college for the future with support from the college community, generating increased opportunities for student and operational success.
Contents
Foreword
Preface
Acknowledgments
Chapter 1. Introduction
Chapter 2. The State of Higher Education
Chapter 3. The Case for Re-imagining Strategic Enrollment Management
Chapter 4. The Village Approach: Expanding Ownership for Strategic and SEM Planning and Outcomes
Chapter 5. Adding Revenue Diversification to Balance the Enrollment Picture
Chapter 6. Leading Strategic Planning to Maximize Engagement and Financial Sustainability
Chapter 7. Integrating a Framework for Change to Guide Results
Chapter 8. A Case Study: Aligning Strategic Directions to Achieve Institutional Priorities
Chapter 9. Key Strategies for Repositioning Institutions for Increased Effectiveness
Chapter 10. Epilogue
References
About the Author
