Full Description
-Very hands on material with lots of sample letters and questionnaires -No other resource on this topic tailored to health and human services -Motivated and entrepreneurial author (Gambescia)
Contents
Introduction Chapter 1 - The Purpose of Your Organization's Public Speaker Bureau Chapter 2 - Creating Your Own Promotional Material: Unique Identifier Aesthetically Attractive * Benefits Statement * List of Topics * Speaker Request Form * Procedures, Policies, and Conditions * Other Information Chapter 3 - Recruiting Speakers for Your Speaker Bureau: Speaker Characteristics Recruitment Is a Process Chapter 4 - Orienting and Training Your Speakers: Topical and Issue Areas Public Speaking Techniques * Logistics Training for Your Speaker * Formal Public Speaker Bureau Trainings Chapter 5 - Tools and Resources for Your Speakers: Resources Educational Tools * Equipment Chapter 6 - Publicizing Your Public Speaker Bureau: News Releases Homepage on the World Wide Web * Direct Mail * 'What Else?' Marketing * Speakers' Marketing Chapter 7 - Coordinating Requests from Your Constituents: Processing Your Speaker Bureau Requests Interaction with the Group's Contact/Coordinator Chapter 8 * Securing a Speaker for an Engagement: Confirming the Speaker Request Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement Chapter 9 - Evaluating Your Public Speaker Bureau Program: Overall Evaluation Other Speaker Evaluation Questions * Evaluating the Site and Site Coordinator * Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program * Designing an Evaluation Program for Your Speakers Bureau * Balancing Systematic and Informational Evaluations Chapter 10 - Summary and Final Tips for Success Index
