Full Description
Examines Russian language politics and its impact on different Russian speaking communities
Explores the language situation and general use of Russian in everyday life, in print media, television and social media
Looks at the politics of Russian in a range of countries including Ukraine, Belarus, Khazahkstan, Moldova, Ireland and Germany
Adopts a comparative approach to examine the institutional set-up and practice of Russia's language promotion in relation to its British, French and German counterparts
Russian policy documents increasingly emphasise the importance of miagakaia sila for securing Russia's foreign policy interests. Looking at the politics of Russian in a range of countries including the Ukraine, Belarus, Kazakhstan, Moldova, Ireland and Germany, this book examines Russian language promotion and its reception in different countries and across different contexts.
Bringing together leading scholars in the field, the book examines the politics of the Russian language, the role of the Russian Federation in influencing these politics and the challenges that the promotion of Russian faces in particular contexts across the globe. Taking a comparative approach, the book also examines the institutional set-up and practice of Russia's language promotion in relation to its British, French and German counterparts and against the history of Soviet cultural diplomacy.
Contents
Introduction: Language and Culture in Russia's Soft Power ToolboxChristian NoackChapter 1: The 'Russian World' and UkraineMichał WawrzonekChapter 2: Russian in Belarus: Element of Belarusian Identity or Moscow's 'Trojan Horse'?Mark BrüggemannChapter 3: Between Emotions and Pragmatism: The Russian Language in Kazakhstan and the 'Russian Factor'Natalya Kosmarskaya, Igor SavinChapter 4: Speakers of Russian in Ireland: 'What unites us is [the] language, but in all other respects we are different'Feargus Denman Chapter 5: Media Use of Russian Speakers in Germany Olga TikhomirovaChapter 6: The Role of Russian for Digital Diplomacy in MoldovaDmitry YagodinChapter 7: Promoting Russian Higher EducationSirke MäkinenChapter 8: Stable or Variable Russian? Standardization versus PluricentrismEkaterina Protassova, Maria YelenevskayaChapter 9: Russkii Mir in Perspective: Comparing Russia's Language Promotion with British, French and German Practices.Christian Noack
