Full Description
Russia increasingly emphasises the importance of 'soft power' for securing its foreign policy interests, but recent research has paid more attention to Russia's intentions rather than to the receiving end of its cultural and public diplomacy. This volume seeks to address this gap and explore the specifics of both Russian language promotion and its acceptance in a number of case and country studies, including Ukraine, Germany and Ireland. A range of scholars discuss the legal status and the practical use of Russian for communication or media use, both in the 'near' and the 'far abroad', examining the politics of the Russian language, the role of the Russian Federation in influencing these politics and the challenges that the promotion of Russian faces in particular contexts across the globe.
Contents
Introduction: Language and Culture in Russia's Soft Power ToolboxChristian NoackChapter 1: The 'Russian World' and UkraineMichał WawrzonekChapter 2: Russian in Belarus: Element of Belarusian Identity or Moscow's 'Trojan Horse'?Mark BrüggemannChapter 3: Between Emotions and Pragmatism: The Russian Language in Kazakhstan and the 'Russian Factor'Natalya Kosmarskaya, Igor SavinChapter 4: Speakers of Russian in Ireland: 'What unites us is [the] language, but in all other respects we are different'Feargus Denman Chapter 5: Media Use of Russian Speakers in Germany Olga TikhomirovaChapter 6: The Role of Russian for Digital Diplomacy in MoldovaDmitry YagodinChapter 7: Promoting Russian Higher EducationSirke MäkinenChapter 8: Stable or Variable Russian? Standardization versus PluricentrismEkaterina Protassova, Maria YelenevskayaChapter 9: Russkii Mir in Perspective: Comparing Russia's Language Promotion with British, French and German Practices.Christian Noack
