Full Description
John Heskett was a pioneering British design historian, with a particular interest in design and economics.
Design and the Creation of Value' publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design's role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory.
Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.
Contents
Clive Dilnot: Introduction to Design & the Creation of Value
Cameron Weber: A note on John Heskett's economics
Sabine Junginger: Design as an economic necessity for governments and organisations
Clive Dilnot: Notes on editing the manuscript
Design and the Creation of Value
Preface
§1: Design in Economic Life?
Part One: Economic Theory & Design
§2: Neo-Classical Theory
§3: Austrian Theory
§4: Institutional Theory
§5: New Growth Theory
§6: The National System
Part Two: Design & the Creation of Value
§7: Design from Standpoint of Economics
§8: Economics from the Standpoint of Design
§9: Design and Value from the Standpoint of Practice
Appendix 1: Socialist Theory
Appendix 2: Value and Values in Design
Sharon Helmer Poggenpohl: Afterword
