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Full Description
Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project.
The book is divided into six chapters, each focusing on different aspects of the interaction design industry. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind:
- Apps, games and websites
- Responsive branding
- Complex, large-scale services
- Interactive museum installations
- Targeted promotions
- Digital products which influence real-world situations
Each case study includes behind-the-scenes development design work, interviews with key creatives and workshop projects to help you start implementing the techniques and working practices discussed in your own interaction design projects. From immersive tourist experiences, to apps which make day-to-day life easier, the detailed coverage of the design process shows how strategists, creatives and technologists are working with interactive technologies to create the engaging projects of the future.
Contents
Introduction
Welcome to an upside-down world
1. Interactive Products
Discover Days That Are Always Different With The National Trust App
Magnificent Menders Game
Workshop: Making It Real
2. Digital Services
Simplifying A Visa Application Service
A World Class Airport Experience
Your Bank In Your Pocket
Workshop: Guided Discussions
3. Invisible Systems
Overwatch: From Drone to Phone
NExTWORK: Youth Employment Service
4. Immersive Experiences
Experiencing The Blue Planet
Learning About Synthetic Biology
Workshop: A Memorable Experience
5.Virtual Identities
Rebranding BBC Newsbeat
Oi - The Sound Of A Brand
6. Pervasive Promotions
A Modern Retelling Of The Past
Mapping The Nation's Favourite Places
Conclusion
Glossary
Bibliography
