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Full Description
How do people make sense of each other? How do people make sense of themselves?Social cognition attempts to explain the most fundamental of questions. It looks at why other people are not simply 'objects' to be perceived and how the social world provides dramatic and complex perspectives on the Self and Others.The subtitle of this book 'From Brains to Culture' reflects the journey that Social Cognition has been on since it first emerged as a dynamic and forward-looking field of research within social psychology. Structured in four clear parts, Social Cognition: From Brains to Culture begins with a clear outline of the basic concepts before moving into more topical sections: understanding individual selves and others, followed by making sense of society. The authors finish by looking beyond cognition to affect and behaviour.Challenging and rigorous, yet strikingly accessible, this book is essential reading for all students of social psychology from undergraduate to post-graduate and beyond.
Contents
Chapter 1Part 1: Basic Concepts in Social CognitionChapter 2: Dual Modes in Social CognitionChapter 3: Attention and EncodingChapter 4: Representation in MemoryPart 2: Understanding Individual Selves and OthersChapter 5: Self in Social CognitionChapter 6: Attribution processesChapter 7: Heuristics and Shortcuts: Efficiency in Inference and Decision MakingChapter 8: Accuracy and Efficiency in Social InterferencePart 3: Making Sense of SocietyChapter 9: Cognitive Structures of AttitudesChapter 10: Cognitive Processing of AttitudesChapter 11: Stereotyping: Cognition and BiasChapter 12: Prejudice: Interplay of Cognitive and Affective BiasesPart 4: Beyond Social Cognition: Affect and BehaviorChapter 13: From Social Cognition to AffectChapter 14: From Affect to Social CognitionChapter 15: Behaviour and Cognition
