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Full Description
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives. The second edition features a new author, Catherine Wang, who brings specialist knowledge in entrepreneurial learning, ethnic minority entrepreneurship and international entrepreneurship. There are new chapters on the Varieties of Entrepreneurship, including social entrepreneurship (not-for-profit) and Intrapreneurship (employees within organizations) and Entrepreneurial Learning, which explores how entrepreneurs hone and develop their thinking. There is also a collection of new international case studies, including Dyson, Facebook, Made.com, and examples of entrepreneurship in China and Ghana.The book is complemented by a companion website featuring online resources for instructors and students, including PowerPoint Slides, additional mini case studies, multiple choice questions, video links, and revision tips.Suitable reading for students taking modules in Entrepreneurship or New venture creation at upper undergraduate and postgraduate levels.
Contents
Chapter 1Chapter 2: Varieties of EntrepreneurshipChapter 3: Visions: Creating New VenturesChapter 4: Opportunities: Nurturing Creativity and InnovationChapter 5: People: Leading Teams and NetworksChapter 6: Markets: Understanding Customers and CompetitorsChapter 7: Operations: Implementing Technologies, Processes and ControlsChapter 8: Accounts: Interpreting Financial PerformanceChapter 9: Finances: Raising Capital for New VenturesChapter 10: Research Matters: Introduction and OverviewChapter 11: Individual Perspectives: Beyond the 'Heroic' EntrepreneurChapter 12: Social Perspectives: Understanding People and PlacesChapter 13: Economic Perspectives: Influences and ImpactsChapter 14: Historical Perspectives: The 'Long View'Chapter 15: Political Perspectives: From Policy to PracticeChapter 16: Reflections: Entrepreneurial Learning
