Business Economics （4TH）

個数：

Business Economics （4TH）

Mankiw, N./ Taylor, Mark/ Ashwin, Andrew

ウェブストア価格 ¥16,252（本体¥14,775）
Cengage Learning EMEA（2024/01発売）
外貨定価 UK£ 55.99
ポイント 147pt

提携先の海外書籍取次会社に在庫がございます。通常約2週間で発送いたします。
【重要ご説明事項】
1. 納期遅延や、ご入手不能となる場合が若干ございます。
2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
3. 美品のご指定は承りかねます。

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Paperback:紙装版/ペーパーバック版／ページ数 592 p.
言語 ENG
商品コード 9781473791312
DDC分類 338.5024658

Full Description

Within the highly successful Mankiw Economics franchise, this new fourth edition of Business Economics delivers a comprehensive overview and practical application of the principles of economics to business.

All the Mankiw titles are known for their friendly and accessible approach which is retained in this new edition's unique business perspective, enabling economic theory to be applied to real world scenarios. Such an active learning approach ensures academic skills can be easily absorbed and transferred to the workplace.

This edition includes new chapters on business organization, supply chains and sustainability, together with a wealth of new and updated case studies and 'In the News' features throughout.

This title is supported by MindTap, a flexible online learning platform that provides students with all the tools they need to succeed including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track their progress.

PART I. THE ECONOMIC AND BUSINESS ENVIRONMENT
1. What is business economics?
2. Economics and business decision making
3. The business environment

PART II. MICROECONOMICS: THE MARKET SYSTEM
4. Supply and demand: How markets work
5. Elasticity and its applications
6. Taxes and subsidies

PART III. MICROECONOMICS: THE LIMITATIONS OF MARKETS
7. Market failure
8. The consumer and consumer behaviour

PART IV. MICROECONOMICS: THE ECONOMICS OF FIRMS IN MARKETS
9. Costs and revenues in production
10. Business goals and behaviour
11. Business organization
12. Market structures: Perfect competition
13. Market structures: Monopoly
14. Market structures: Imperfect or monopolistic competition
15. Market structures: Oligopoly
16. Corporate strategy and pricing policy
17. Supply chains

PART V. MICROECONOMICS: FACTOR MARKETS
18. Labour markets
19. Financial markets

PART VI. INTRODUCTION TO MACROECONOMICS
20. The macroeconomic environment
21. Aggregate demand and aggregate supply as a model to describe the economy
22. Government economic policy and the effect on business: Fiscal, monetary and supply side policy

PART VII. GLOBAL BUSINESS AND ECONOMICS
23. Business and trade
24. Global influences on business behaviour
25. Business and Europe
26. Sustainability