Strategy: an International Perspective （8TH）

de Wit, Bob/ de Wit, Bob

Cengage Learning EMEA（2025/05発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 848 p.
• 言語 ENG
• 商品コード 9781473791268
• DDC分類 658.4012

Full Description

Now in its 8th edition, the philosophy at the heart of Bob de Wit's landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of 'what is strategy', the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.

Contents

Section I - Strategy
1.Introduction
2.Strategizing
3.Missioning and visioning

Section II - Strategy Content
4.Business level strategy
5.Corporate level strategy
6.Network level strategy

Section III - Strategy Process
7.Strategy formation
8.Strategic change
9.Strategic innovation

Section IV - Strategy Context
10.The industry context
11.The organizational context
12.The international context

Section V - Cases
Cases 1-12