International Business （4TH）

Peng, Mike/ Meyer, Klaus

Cengage Learning EMEA（2023/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 624 p.
• 言語 ENG
• 商品コード 9781473779891
• DDC分類 338.88

Full Description

Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

Contents

Part I: Foundations
1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Systems
3. Informal Institutions: Analyzing Culture
4. Firm Resources: Competitiveness and Growth

Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates

Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Responsible Business

Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Growth Strategies : Partnerships and Acquisitions

Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE

Part VI: Integrative Cases