Event Planning: Communicating Theory and Practice -- Paperback / softback

Mcmanus, Leeanne/ Rouse, Mary Elizabeth/ Verni, Stephanie

Kendall/hunt Publishing Co ,u.s.（2015/12発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 312 p.
言語 ENG
商品コード 9781465284471
DDC分類 370

Full Description

Event Planningapproach to the topic: through the use of intriguing case studies, the authors connect concepts in communication to practical event planning ideas. Understanding the ""why"" behind successful events is key to creating the perfect experience for clients. With a solid basis in communication theory, the text will enable event planners to manage each aspect of the planning cycle with clarity and precision.