Full Description
Modern Pharmaceutical Industry comprehensively explains the broad range of divisions in the complex pharmaceutical industry. Experts who are active in the field explain their work in a pharmaceutical company. Topics include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more. The range of chapters encompasses a variety of subjects from discovery and formulation to post approval and legal. Modern Pharmaceutical Industry provides a detailed look at the structure of a contemporary drug company and a thorough analysis of its practices and procedures.
Modern Pharmaceutical Industry is a valuable resource for all pharmacy students, new personnel at pharmaceutical companies, drug company management, and academic health center libraries. It provides a comprehensive picture of one of the most dynamic industries related to the modern healthcare system.
Contents
Chapter 1 Drug Discovery: New Compounds (Small Molecules vs. Monoclonal Antibody Drugs)
Chapter 2 Pharmaceutical Formulation
Chapter 3 Analytical Testing and Development
Chapter 4 Microbiological Analysis
Chapter 5 Manufacturing
Chapter 6 Ethics in Clinical Research
Chapter 7 Clinical Research
Chapter 8 Drug Safety and Pharmacovigilance
Chapter 9 Medical Information
Chapter 10 Medical Affairs
Chapter 11 Epidemiology by Phillip Wiegard
Chapter 12 Pharmacoepidemiology
Chapter 13 Health Economics and Outcomes Research
Chapter 14 Personalized Medicine
Chapter 15 Marketing and Market Research
Chapter 16 Sales
Chapter 17 Finance, Operations, and Project Management
Chapter 18 Market Access: The New Era
Chapter 19 Lifecycle Management
Chapter 20 Legal and Intellectual Property
Chapter 21 Over-the-Counter Drugs
Chapter 22 The Pharmaceutical Industry in the Future
Index
