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Full Description
In this breakthrough first edition, authors Gary Lewandowski, Natalie Ciarocco, and David Strohmetz draw on their extensive classroom experiences to introduce research methodology in a highly effective, thoroughly engaging new way, maximizing students' familiarity with every step of the process. For the first time in a methods text, each design chapter follows a single study from ideation to writing for publication, with students researching an intriguing question emerging from a chapter-long case study. Also for the first time in a methods text, each design chapter models the entire research process, so students get multiple opportunities to experience that process start to finish.The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.
Contents
1. Psychology as ScienceProcess: Ideas to Innovations.- 3. Ethics: Making Ethical Decisions in Research.- 4. The Psychologist's Toolbox: Tools for Building Better Designs.- 5. Qualitative Research: Getting Into the Mind of a Serial Killer.- 6. Observational Research: The Many Forms of Discipline in Parents' Bag of Tricks.- 7. Survey Design and Scale Construction: Is Going Greek a Great Idea?.- 8. Two-Group Design: Texting: I Can't Get You Out of My Mind.- 9. Multi-Group Design: I'm Feeling Hot, But Is the Earth Hot, Too?.- 10. Within-Subjects Designs: Can Watching Reality TV Shows Be Good for Us?.- 11. Factorial Design: 'I Lost My Phone Number, Can I Borrow Yours?' Do Pickup Lines Really Work?.- 12. Mixed Design: Which Therapy is Best for Treating Eating Disorders?.- 13. Using Research in the Real World: How Do You Know If You Are Truly Helping?.- Appendix.- A. Statistical Tools for Answering Research Questions.- Appendix.- B. Communicating the Science of Psychology.
