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Full Description
A National Bestseller!
Canada's Only Full-Time Political Campaign Manager — 50 Campaigns in 45 Years with 30 Victories
John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.
Contents
DRAFT
Foreword by Peter Mansbridge
Acknowledgements
Introduction
Chapter 1: The Desire for Change
Chapter 2: Managing Expectations
Chapter 3: Preparing the Candidate
Chapter 4: Preparing a Female Candidate
Chapter 5: The Impact of Organization
Chapter 6: How Research Can Map the Route to Victory
Chapter 7: The Role of Vision, Values, and Policies
Chapter 8: The War Room
Chapter 9: The Power of Social Media
Chapter 10: Negative Advertising
Chapter 11: The Influence of Money in Politics
Chapter 12: The Importance of Party Discipline
Chapter 13: Kyrgyzstan— A Western Campaign in a New Democracy
Chapter 14: Observations and Reflections
Appendix: John Laschinger's Fifty Campaigns
Index
