- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Reignite your creative-thinking skills to produce innovative solutions
Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.
Contents
Introduction: Purpose and Design of This Book
About the Authors
PART I. KNOWING: CREATIVITY KNOWLEDGE TO SUPPORT A 21st-CENTURY INNOVATOR
Chapter 1. Innovation Wired: You Evolved to Create
Knowing—You Were Born to Be Creative
Doing—Tuning in to the Creativity Already Inside of You
Being—Making Reflection a Habit
Chapter 2. How to Survive and Thrive in an Era of Innovation and Change
Knowing—The Forces for and Against Creative Thinking
Doing—Removing the But in Your Thinking
Being—Reflecting and Redirecting Yes-But Thinking
Chapter 3. What We Know About Creativity
Knowing—Sorting Creativity Fact From Fiction
Doing—Creating Your Own Mood
Being—Developing an Internal Locus of Control
Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset
Knowing—Top Reasons for Studying and Developing Your Creativity
Doing—Selling Creativity
Being—Making Creativity a Habit
PART II. DOING: PROVEN PRACTICES FOR 21st-CENTURY INNOVATORS
Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Knowing—Understanding the Creative Mind
Doing—Training the Creative Mind
Being—Internalizing the Divergent Thinking Principles
Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition
Knowing—Seeing and Questioning What Others Miss
Doing—Acting Like a Serial Opportunist
Being—Living Like a Serial Opportunist
Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas
Knowing—Ideating: The Mind's Capacity to See the Future
Doing—Using Associative Thinking to Visualize Anew
Being—Living Like an Idea Generator
Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions
Knowing—Developing and Validating Through Experimentation
Doing—Acting Like an Idea Developer
Being—Living Like an Idea Developer
Chapter 9. Implement: Gaining Buy-In and Driving Change
Knowing—Everyone Is in the Business of Sales
Doing—Acting Like an Influencer and Change Agent
Being—Influencing and Leading Change
PART III. BEING: WAYS TO SUSTAIN YOURSELF AS A 21st-CENTURY INNOVATOR
Chapter 10. The Emotionally Intelligent Leader
Knowing—Emotional Intelligence Is Not a Soft Skill
Doing—Tools and Strategies for Overcoming Creative Blocks
Being—Actively Learning From Failure
Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Knowing—Investment Theory of Creativity
Doing—Addressing Resistance to Change
Being—Becoming a 21st-Century Innovator
Notes
Index
