Full Description
Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Contents
PrefaceAcknowledgments1. What Is Propaganda and How Does It Differ from Persuasion?2. Propaganda through the Ages3. Propaganda Institutionalized4. Propaganda and Persuasion Examined5. Propaganda and Psychological Warfare6. How to Analyze Propaganda7. Propaganda in Action: Four Case Studies8. How Propaganda Works in Modern SocietyReferencesAuthor IndexSubject IndexAbout the Authors
