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Full Description
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters
Contents
1. A Short Introduction to the Case Study Method
2. Crisis Capsules
3. Pampers and Dry Max Chemical Burn Rumor
4. Hershey, Cocoa, and Child Slavery/Labor Abuse
5. Cadbury Salmonella Recall
6. Peanut Butter Paste Recall of 2009
7. Tetra Pak, Nestle and ITX
8. Nestlé and Greenpeace Disagree over Palm Oil Sourcing
9. Carrefour, China, and the Olympic Torch Relay
10. Sparboe Farms and McDonald's Part Company over Animal Cruelty
11. BP Texas City Explosion
12. Sigg and BPA
13. West Pharmaceutical Services' Dust Explosion
14. Jensen Farm, Listeria, and Cantaloupe
15. Chick-fil-A and the Dangers of Social Issues
16. The Bhopal Tragedy
17. Odwalla and E. Coli
18. ValuJet Flight 592 and the End of a Brand
19. Greenpeace Pressures H&M to Detox the Garment Industry
