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Full Description
Get 12 months FREE access to an interactive eBook when purchasing the paperback*Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the second edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice. Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy's futures. The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy. The new edition comes packed with features that encourage readers to engage and relate theory to practice and is complemented by a free Interactive e-book* featuring videos, cases and other relevant links, allowing access on the go and encouraging learning and retention whatever the reading or learning style. Suitable as core reading for undergraduate and postgraduate business management students of strategy and strategic management.*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781473938458). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Contents
Chapter 1Chapter 2: Strategy, Competitive Forces and PositioningChapter 3: Strategy, Resources and CapabilitiesChapter 4: Strategy and InnovationChapter 5: Strategy: Make or Buy?Chapter 6: Strategy and AlliancesChapter 7: Strategy: Going GlobalChapter 8: Strategy and Corporate GovernanceChapter 9: Strategy as ProcessChapter 10: Strategy as PracticeChapter 11: Strategy and Organizational PoliticsChapter 12: Strategy and Strategic ChangeChapter 13: The Futures of Strategic Management
