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Full Description
Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management studentNew to the Fifth Edition: Expanded to include examples from across business and management including Marketing, International Business and PsychologyUp-to-date, international examples and cases from a range of countriesIntroductory chapter looks at writing proposals in detailChapter on the literature review now includes how to critically reviewMove towards new technologies and social media including discussion of wikis and cloud sourcingImproved structure and flow, with three chapters on qualitative methods and three on quantitative methodsAdditional practical exercises which are linked to key research tasks throughoutThe companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor's manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.
Contents
Chapter 1Chapter 2: Reviewing the LiteratureChapter 3: The Philosophy of Management and Business ResearchChapter 4: Designing Management and Business ResearchChapter 5: Politics, Access and EthicsChapter 6: Crafting Qualitative Data through Language and TextChapter 7: Crafting Qualitative Data through Observation and InteractionChapter 8: Framing and Interpreting Qualitative DataChapter 9: Crafting Quantitative DataChapter 10: Summarizing and Making Inferences from Quantitative DataChapter 11: Multivariate AnalysisChapter 12: Writing Management and Business Research
