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基本説明
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimeida equipment.
Full Description
Electronic Inspection Copy available to instructors herePraise for the previous edition:'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UKThe new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text. As well as updated examples and legislation, this edition introduces new chapters on:Event entrepreneurshipProject management and financingNew Multimedia technology for events organisersSustainable festivals and eventsLong term legacy and impactsThe future of the industryAn accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers. This text is an ideal resource for undergraduate students who are studying Events Management for the first time. Visit the Companion Website at www.sagepub.co.uk/raj
Contents
PART ONEDestinations and ManagementEvent EntrepreneurshipHuman Resource ManagementPART TWO: FINANCE AND LAW Financial Management in the Events IndustryCosting, Pricing and Capital in Events Industry Project Management and FinancingLegal, Security, Safety and Risk ManagementPART THREE: MARKETING AND MEDIAEvent SponsorshipMarketing Process, Communications and Public RelationsNew Multimedia Technology for Events OrganizersPART FOUR: PREPARATION AND OPERATIONEvents Assessing, Planning and MonitoringEvent Logistics: An Integrated ApproachEvent Production, Design and LightingPART FIVE: EVENTS AND BEYONDSustainable Festivals and EventsLong-Term Legacy and ImpactsThe Future of the Events Industry
