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Full Description
AQA Business Studies for A2success. More than just an aide to memory, it picks out the key knowledge that you need to know for the A2 examinations, shows how you apply your knowledge to the business context, and then demonstrates how this can be developed into an evaluation. Numerous practice questions written to AQA A2 standard are included, and all have answers in the back to help you revise by yourself or with friends. Features of the book include: - A* insight - putting you inside the mind of the person who will be marking you - Key terms - revise effectively all the necessary key terms to pick up knowledge marks - Application to real business - apply knowledge to the business context to pick up application and analysis marks - Themes for evaluation - evaluation ideas that you will need if you are to get the top marks. AQA Business Studies for A2: Revision Guide has been devised and edited by Ian Marcouse, who knows exactly what is required for exam success. It is a perfect guide for anyone who wants to gain the top marks for Business Studies A Level.
Contents
Corporate objectives and strategies 1 Corporate objectives and strategies 2 Corporate aims, mission and culture 3 Functional objectives and strategy 4 Responsibilities to stakeholders and society Advanced accounting and finance 5 Financial objectives and constraints 6 Income statements 7 Balance sheets 8 Accounting ratios 9 Limitations of accounts 10 Financial strategies and accounts 11 Investment appraisal Advanced marketing 12 Understanding marketing objectives 13 Analysing markets 14 Measuring and forecasting trends 15 Selecting marketing strategies 16 Developing and implementing marketing plans Advanced people in organisations 17 Key AS people issues 18 Understanding HR objectives and strategies 19 Developing and implementing workforce plans 20 Competitive organisational structures 21 Flexibility and insecurity 22 Employee relations 23 Integrated people in organisations Advanced operations management 24 Key AS issues in operations 25 Understanding operational objectives 26 Operational strategies: economies and diseconomies; optimum resource mix 27 Research and development and innovation 28 Industrial and international location 29 Planning operations (including CPA) 30 Continuous improvement 31 Integrated operations management Advanced external influences 32 Introduction to external influences 33 Impact on firms of economic variables 34 Developments in the world economy: globalisation and development 35 Impact of government economic policy 36 Government policies affecting business 37 How firms respond to potential and actual changes 38 Business ethics 39 Business and the environment 40 Business and the technological environment 41 Impact of competitive and market structure 42 Internal and external growth: takeovers and mergers 43 Integrated external issues (including PEST) Managing change 44 Causes of and planning for change 45 Organisational culture 46 Making strategic decisions 47 Implementing and managing change Answers Revision Checklists Index
