- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:- the internet- radio and TV- business-to-business- public relations- recruitment- charities- ... and many more!Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles to give you a richer understanding of copywriting.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Contents
PERSONAL INTRODUCTION ONLY GOT A MINUTE? ONLY GOT FIVE MINUTES? ONLY GOT 10 MINUTES? 01 What it takes to be a copywriter 02 the big idea 03 how to structure your copy 04 getting to grips with your copy 05 media and understanding its creative language 06 selling through the letterbox 07 direct mail and charity 08 moving pictures 09 listen to this! 10 further media. 11 the internet 12 press release copy Taking it further index
