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Full Description
AQA Business for GCSEthe new AQA specification - People in Business, Marketing and Customer Needs, Enterprise and Business Finance. This text ensures that students will study the correct topics to the appropriate level of depth. Written in a lively and accessible manner, and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features include: - Numerous activities and exercises for classroom and homework use - Lots of real-life examples and case studies to motivate and engage students - Activities that are suitable for all student ability levels - Exam and controlled assessment advice to prepare students for obtaining the best possible results - Accompanying Dynamic Learning teacher resource providing interactive classroom support. The book is written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required to gain the best grade possible.
Contents
Unit 4 People in Business 1 Introduction to People in Business 2 Organisation structures 3 Communication and decision-making 4 Job roles 5 Working arrangements 6 Effective working relationships 7 Motivating staff 8 Appraisal and Training 9 Personal skills 10 Personality tests Unit 5 Marketing and Customer needs 11 Introduction to marketing and customer needs 12 Customers and their needs 13 Measuring customer satisfaction 14 The factors affecting product decisions 15 The factors affecting pricing decisions 16 Using promotional activities 17 Factors affecting distribution 18 Competition 19 Effective customer service 20 Improving levels of customer service Unit 6 Enterprise 21 Introduction to enterprise 22 Enterprise skills 23 The importance of enterprise skills 24 Assessing and researching enterprise ideas 25 The business plan 26 Setting up the team 27 Effective communications 28 Motivation to succeed 29 Monitoring progress and performance 30 Evaluating your enterprise Unit 7 Finance 31 Introduction to finance 32 Business costs 33 Using breakeven to make decisions 34 Sources of business finance 35 Profit and loss accounts 36 The balance sheet 37 Cash flow forecasts 38 Business and ICT 39 Financial ratios - gross and net profit 40 Ratios - ROCE and liquidity Index
