Design Works : How to Tackle Your Toughest Innovation Challenges through Business Design

Fraser, Heather M. A./ Martin, Roger (FRW)

Guidance Centre Univ of Toronto（2012/04発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 254 p.
言語 ENG
商品コード 9781442613904
DDC分類 658.406

基本説明

Translates design theories into 'business design' - a new, rigorously developed discipline that serves as a collaboration platform for enterprise strategy and transformation.

Full Description

High-profile business leaders in organizations around the world now use approaches and methods from the design world to drive breakthrough innovation and growth. How can you translate design thinking into doing in a way that will lead to bigger breakthroughs and business strategies for success? Design Works is the playbook for putting Business Design - a discipline that integrates design methods and mindsets into strategic planning and innovation practices - into action across the enterprise. Heather Fraser provides tools and tips, compelling case studies and inspiring interviews with business leaders who have used design principles and practices to tackle their enterprise challenges and map out new opportunities for growth. Through the practice of the 3 Gears of Business Design, Design Works shows you how to harness your team's collective ingenuity and unlock fresh insights, create bigger ideas faster, and translate big ideas into clear action-based strategies that will accelerate progress toward a renewed vision for your organization.Based on seven years of research and application at the Rotman School of Management at the University of Toronto, Business Design has proven to be a learnable, scalable innovation discipline that can transform the way enterprise teams rise to a challenge and shape future-forward strategies, bringing a valuable balance to conventional planning and development.

Table of Contents Introduction The Journey of DesignWorks and the Intent of this Book Part One: The Practice of Business Design OVERVIEW OF BUSINESS DESIGN Creating, Delivering & Sustaining Value GEAR 1: EMPATHY & DEEP USER UNDERSTANDING Reframing the Opportunity GEAR 2: CONCEPT VISUALIZATION Refreshing Your Vision GEAR 3: STRATEGIC BUSINESS DESIGN Refocusing & Activating Your Strategy PREPARING FOR YOUR QUEST Setting the Foundation TRANSFORMATION Embedding Business Design into Your Enterprise Part Two: Tools & Tips for Business Design