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Full Description
The music business is an exciting, rewarding, confounding, treacherous, and exhilarating way in which to make a living. For those interested in following their dreams to enter this dynamic and ever-changing industry, nothing less than a road map is needed to navigate and strategize the journey.
Music Business Essentials will take musicians and beginning business students on a journey which imparts not only vital "nuts and bolts" information about the business of music, but provides inspirational and practical tips from a veteran traveler who has successfully navigated his own music business path to success for over 25 years. This book is the perfect, easy-to-read introduction to the music industry and will be an invaluable handbook for reference time and again.
Contents
Foreword
Acknowledgements
Introduction
Chapter 1: To Thine Own Self Be True: Why Do the Music Business?
Chapter 2: It All Begins with a Song
Chapter 3: The Big Foundation: Music Copyright
Chapter 4 Band on the Run: A Career in Performance
Chapter 5 You Can Be a Star: Being a Solo Artist
Chapter 6: From Song to Selling: Music Publishing
Chapter 7: Dynamite or Dinosaur: Record Labels
Chapter 8: Making It Rain: Revenue Streams
Chapter 9: From Bricks to Clicks: Retail and Merchandising
Chapter 10: Where Hollywood Meets Broadway: Music for Broadcasting, Film, and Theatre
Chapter 11: Beethoven on Main Street: Arts Administration
Chapter 12: The Final Mix: Getting It Done
Glossary
