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Full Description
Today's music business is more challenging than ever, but music's availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts and bolts knowledge as well as practical wisdom from a veteran industry professional.
Although the dynamic music industry is always changing, Mark Cabaniss's concise and encouraging, yet realistic approach reveals unchanging principles to guide readers towards successful and fulfilling careers in music. From band dynamics and touring to songwriting and publishing and from branding and promotion to record labels and revenue streams, Cabaniss covers the entire music machine from the talent to the tax returns.
Music Business Essentials is an easy-to-read introduction that will prove an invaluable handbook for reference time and again. It is ideal for college students, high school students, and anyone interested in a career in music.
Contents
Foreword
Acknowledgements
Introduction
Chapter 1: To Thine Own Self Be True: Why Do the Music Business?
Chapter 2: It All Begins with a Song
Chapter 3: The Big Foundation: Music Copyright
Chapter 4 Band on the Run: A Career in Performance
Chapter 5 You Can Be a Star: Being a Solo Artist
Chapter 6: From Song to Selling: Music Publishing
Chapter 7: Dynamite or Dinosaur: Record Labels
Chapter 8: Making It Rain: Revenue Streams
Chapter 9: From Bricks to Clicks: Retail and Merchandising
Chapter 10: Where Hollywood Meets Broadway: Music for Broadcasting, Film, and Theatre
Chapter 11: Beethoven on Main Street: Arts Administration
Chapter 12: The Final Mix: Getting It Done
Glossary
