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Full Description
Here's an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.
Topics covered include:
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library's brand and market that aggressively to your users and potential users. Brand consistency is stressed here.Marketing tools:Digital publications,Social media,Visual and print marketing materials,Personal interactions Eventsyou can use throughout the year.
For each topic, we will talk about best practices, what works, what often doesn't, and we share best concise case studies from all types of academic and special libraries.
Contents
Preface
Chapter 1: Strategic Planning
Chapter 2: The Marketing Plan
Chapter 3: Marketing Plan Components
Chapter 4: Implementation
Chapter 5: Evaluation
Chapter 6: Brands and Campaigns
Chapter 7: Personal Interactions & Events
Chapter 8: Creating Print Marketing Materials
Chapter 9: Digital Publications
Chapter 10: Social Media
Appendix A: Sample Marketing Plan
Appendix B:Sample Web Usability Test
Index
About the Authors
