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Full Description
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:
Using constituents' voices in outreach effortsBuilding a social media presenceCrafting step-by-step marketing plansPlanning and implementing branding campaignsCreating buzz with promotional videosUsing e-mail marketing in outreachMarketing a new library spaceMarketing on a shoestring budget
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Contents
Preface
Chapter 1. Building a Foundation for Marketing Success
Jeannie Allen
Chapter 2. Conversations: Building Relationships and Using Constituent Voice in Outreach
Letha Kay Goger
Chapter 3. Plano Public Library System: Building a Social Media Presence
Brent Bloechle
Chapter 4. Creating Campus Buzz with Promotional Videos
Heather A. Dalal, Paris Hannon, and Robert J. Lackie
Chapter 5. Promotion, Publicity, and Beyond: Using a Marketing Plan and Innovative Strategies to Reach Users in an Academic Health Science Center Library
Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
Chapter 6. Branding for Relevance: A Public Library's Continuing Campaign for Access
Jessica Ford and Jim Staley
Chapter 7. People Do Still Read E-mail! E-mail Marketing as an Academic Library Outreach Tool
Jamie Hazlitt
Chapter 8. Increasing Library Use: It's a Long Story
Erica Thorsen
Chapter 9. If You Build It, Will They Come? Marketing a New Library Space
Coleen Meyers-Martin and Lynn D. Lampert
Chapter 10. Marketing on a Shoestring: Publicity and Promotion in a Small Public Library
Heather Nicholson
Chapter 11. Library Programming: Methods for Creation, Collaboration, Delivery, and Outreach
Amanda Piekart and Bonnie Lafazan
Chapter 12. "Flipping the Switch" for School Library Advocacy
Sara Kelly Johns
Index
About the Editors and Contributors
