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Full Description
Brimming with data and examples from the 2008 and 2012 elections, and laced with previews of 2016, the fourteenth edition of this popular text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process: voters, interest groups, political parties, the media, and the candidates themselves.Revised to give students the most up-to-date understanding of the electoral process, the fourteenth edition of Presidential Elections* provides complete coverage of the 2012 election and presidential selection process changes for 2016;*offers a greater focus on 21st Century elections and increasing party polarization;*explains the new 2016 campaign finance rules and their implications;*explores the increasing demographic diversity of the presidential electorate and its possible 2016 impacts;*includes insight on the evolution and impact of new "microtargeting" campaign technologies; and*presents a revised and updated analysis of possible reforms of the presidential election process.
Contents
PART IChapter 1. VotersWhy People Don't VoteWhy People Do Vote: A Theory of Social ConnectednessParty Identification as Social IdentityParties as Aggregates of Loyal VotersIdeologies, Candidates, and Issues in the Minds of VotersChanges in Party Identification: Social Habit versusContemporary EvaluationA Central Strategic Problem: The Attentiveness of Voters2. GroupsThe Presidential Vote as an Aggregation of Interest GroupsVariations Among Interest Groups"Special" Interests, Campaign Spending, and Public Interest GroupsPolitical Parties as OrganizationsThird Parties3. Rules and ResourcesRules: The Electoral CollegeThinking About ResourcesResources: MoneyResources: Control Over InformationIncumbency as a Resource: The PresidencyIncumbency as a Liability: The Vice PresidencyThe Balance of ResourcesPART II: SEQUENCES4. The Nomination ProcessBefore the PrimariesIowa and New Hampshire: First in the NationWhat Do These Historical Vignettes Teach?State PrimariesState CaucusesSuperdelegatesThe National Party ConventionsParty Delegates at the ConventionsThe Convention as AdvertisingThe Vice-Presidential NomineeThe Future of National Conventions5.The CampaignThe Well-Traveled CandidatesPersuading VotersGetting Good PressCampaign ProfessionalsTelevised DebatesGetting Out the VoteCampaign BlundersForecasting the OutcomeCounting the VotePART III: ISSUES6. AppraisalsReform upon ReformThe Political Theory of Policy GovernmentReform by Means of Participatory DemocracySome Specific ReformsParty Platforms and Party Differences7. American Parties and DemocracyElections and Public PolicyParties of Advocacy versus Parties of IntermediationAppendixesA. Vote by Groups in Presidential Elections, 1976-2012B. Voter Turnout in Presidential Elections, by Population Characteristics, 1976-2012C. Selections from the Democratic and Republican Party Platforms, 2012
