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Full Description
Fundraising and Strategic Planning: Innovative Approaches for Museums appraises strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter, Indiegogo, and Piggybackr.
This book examines a range of ambitious undertakings and the means by which museums and cultural organizations achieve them. Each of the case studies in this volume focuses on the cornerstones to museum operations: strategic planning and fundraising. For example, Carl G. Hamm describes how Saint Louis Art Museum moved from a capital campaign into a sustainable stream of increased annual giving. Vicky U. Lee narrates the transformation of abandoned, elevated rail yards into an exciting, well-travelled (and highly-tagged and pinned) public amenity, the High Line. While not a museum per se, the High Line and its public art amenities offers much to the story of collecting institutions, as well as to the framework of the public-private partnership.
The Innovative Approaches for Museums series offers case studies, written by scholars and practitioners from museums, galleries, and other institutions, that showcase the original, transformative, and sometimes wholly re-invented methods, techniques, systems, theories, and actions that demonstrate innovative work being done in the museum and cultural sector throughout the world. The authors come from a variety of institutions—in size, type, budget, audience, mission, and collection scope. Each volume offers ideas and support to those working in museums while serving as a resource and primer, as much as inspiration, for students and the museum staff and faculty training future professionals who will further develop future innovative approaches.
Contributions by: Karen Coutts, Mike Deetsch, Nancy Enterline, Karen Gillenwater, Amy Gilman, Carl G. Hamm, Greg Hardison, Jill Hartz, Peter J. Kim, Vicky U. Lee, James G. Leventhal, Melissa A. Russo, and Irina Zeylikovich
Contents
Introduction by Juilee Decker
Chapter 1: BOOM! Crowdfunding the First Exhibit of the Museum of Food & Drink
Peter J. Kim, Museum of Food and Drink
Chapter 2: Public Art and Public Support
Karen Gillenwater, Carnegie Center for Art and History
Chapter 3: Crowdfunding the Museum: Engaging Program Constituents in Resource Development
Melissa A. Russo, Chabot Space & Science Center
Chapter 4: Analysis and Interpretation: How Camp ArtyFact Solved a Programming Problem
Mike Deetsch and Greg Hardison, Kentucky Historical Society
Chapter 5: "Member Plus" to "Ocean Advocate": Leveraging Market Research to Build a Membership Program that Supports the Annual Fund
Nancy Enterline, Monterey Bay Aquarium
Chapter 6: Check It Out! A Case Study of The New Children's Museum's Program of Circulating Membership Cards in Public Libraries
Karen Coutts, The New Children's Museum
Chapter 7: Leveraging the Public-Private Partnership to Transform an Abandoned, Elevated Railway into New York City's Most Exciting Public Amenity
Vicky U. Lee, Friends of the High Line
Chapter 8: Building for the Future: Converting Capital Campaign Success into Sustainable Major Gifts
Carl G. Hamm, Saint Louis Art Museum
Chapter 9: Successful Fund-Raising Strategies for the Academic Museum
Jill Hartz, Jordan Schnitzer Museum of Art
Chapter 10: Relevance & Twenty-First Century Fundraising Fundamentals
James G. Leventhal and Irina Zeylikovich, The Contemporary Jewish Museum & Bay Area Discovery Museum
Chapter 11: Institutionalizing Innovation at the Toledo Museum of Art
Amy Gilman, Toledo Museum of Art
Index
About the Contributors
About the Editor
