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基本説明
Provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system.
Full Description
The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history of polling, the use of polling in America today, and to explain the methods used for survey research. In addition, Bardes & Oldendick engage students by providing in-depth coverage of public opinion on issues-social welfare, gun control, death penalty, abortion, gay rights, civil rights, and foreign policy-over time and with an analysis of group differences for each subject. This lively, engaging text combines a comprehensive grounding in the nuts and bolts of the field with up-to-date, real-world examples.
Contents
PrefacePart I: Public Opinion and American DemocracyChapter 1: Public Opinion and American DemocracyDefining Public OpinionDoes Public Opinion Matter?Public Opinion vs. Public JudgmentOpinions, Attitudes, and BeliefsThe Current EnvironmentThe Plan of the BookPolls, Polling, and the InternetChapter 2: Measuring American Opinion: The Origins of PollingThe Origins of Public Opinion PollingThe Development of Survey ResearchThe Election of 1948: A Temporary SetbackAfter 1948: Continued GrowthA Surge in Telephone Interviewing: The Development of Random-Digit DialingThe Rise of Internet PollingPolls, Polling, and the InternetPart II: How Are Opinions Measured and Used?Chapter 3: How Public Opinion Data Are UsedUsing Public Opinion in Political CampaignsBenchmark PollsTracking PollsPseudo-PollsThe Use of Public Opinion Polling by OfficeholdersThe Use of Polling Data by Government AgenciesUse by Federal AgenciesCounting Americans: the Census and PollsState GovernmentLocal GovernmentPublic Opinion and Interest GroupsThe Use of Polling by the MediaTracking Presidential Approval RatingsThe Call-In PollUse by Academic ResearchersThe American National Election StudiesThe General Social SurveyPolls, Polling, and the InternetChapter 4: How Are Opinions Measured?Modes of Survey Data CollectionPopulations of InterestSelecting a SampleRandom-Digit DialingSampling for Electronic Data CollectionSampling ErrorSample SizeSample Selection for Different Modes: Some Examples Questionnaire DesignType of QuestionFilter QuestionsTone of WordingMiddle AlternativesResponse FormatOrder of AlternativesContext EffectsData AnalysisPolls, Polling, and the InternetPart III: What Do Americans Believe?Chapter 5: The Sources of OpinionsThe Political Learning of Children and AdolescentsThe Influence of Formal EducationThe CurriculumRitual and CeremonySchool BehaviorsThe School as a Sorter MechanismThe Influence of Ethnic IdentityAfrican AmericansHispanic, Asian, and Native AmericansReligion and Public OpinionThe EvangelicalsThe CatholicsJewish OpinionsReligiosity as an ExplanationGender and OpinionsThe Influence of PeersGenerational Influences on OpinionThe Media's Influence on OpinionSupplying InformationSetting the AgendaConveying MessagesPolls, Polling, and the InternetChapter 6: What the Public Knows about PoliticsEarly Empirical InvestigationsApplying Democratic PrinciplesGroup Differences in KnowledgeThe Consequences of Political KnowledgeA Glass Half-Full Perspective?Polls, Polling, and the InternetChapter 7: Political OrientationsPolitical IdeologyParty IdentificationConfidence in InstitutionsTrust in GovernmentPower of the Federal Government Power of the Federal GovernmentSummaryPolls, Polling, and the InternetChapter 8Public Opinion on Social-Welfare IssuesSocial-Welfare IssuesSocial SecurityEducationHealth CareAssisting the NeedyThe EnvironmentThe Issue of Global WarmingGroup Differences in AttitudesSummaryPolls, Polling, and the InternetChapter 9: Americans' Views on Racial IssuesRacial DesegregationFair Employment PracticesAffirmative ActionGovernment Aid to Minority GroupsSpending on Racial IssuesOther Issues of Race: Historical and Contemporary Black Candidate for PresidentSlaveryCivil RightsInterracial MarriageThe Increasing Influence of HispanicsSummaryPolls, Polling, and the InternetChapter 10: Public Opinion on Highly Controversial IssuesThe Politics of Crime and Criminal JusticePerceptions of CrimePerceptions of PunishmentThe Death PenaltyThe Politics of Individual RightsPublic Opinion toward AbortionPublic Opinion toward Gay IssuesThe Ownership of GunsThinking about Weapons and Government ControlsImmigration: A Mind DividedSummaryPolls, Polling, and the InternetChapter 11: How Americans View Foreign and Defense PoliciesAmerican Opinion in the Post 9/11 WorldPublic Opinion and Foreign Policy: Which Opinions?Foreign Policy Goals and PrioritiesIssues of War and PeaceThe Vietnam ConflictThe Persian Gulf WarTerrorism, and the Wars in Afghanistan and IraqPeacekeeping, Rescue, and Other Uses of Military ForceForeign Aid and Other International IssuesForeign AidThe Soviet UnionHow Do Americans Think about Foreign Policy?The Prudent Use of ForceWorking from TypesUsing Cues or SchemasSummaryPolls, Polling, and the InternetPart IV: Public Opinion: A Critical PerspectiveChapter 12: Challenges Facing Public Opinion Research: Issues of Reliability and TrustPseudo-PollsTechnological DevelopmentsRespondent FactorsThe Cost of Survey ErrorsThe Continuing Case for PollingConclusionAppendix A: Sources of Public Opinion DataAppendix B: Questions from the American National Election Studies and General Social SurveysGlossaryReferencesIndex
