基本説明
Surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media.
Full Description
This is a thoroughly clear, concise and up-to-date introductory textbook for media studies courses at two-year colleges. "Mass Communications and Media Studies: An Introduction" serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society - and it's important to distinguish it from books that focus solely on communications theory. "Mass Communications and Media Studies: An Introduction" is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.
Contents
Chapter 1 Mass Communications and Contemporary Culture; Chapter 2 Media Studies and Media Literacy; Chapter 3 Advertising; Chapter 4 Television; Chapter 5 Radio and Music; Chapter 6 Print Media; Chapter 7 Movies and Video; Chapter 8 The Internet; Chapter 9 New Media; Chapter 10 Disaggregation and Convergence; Chapter 11 Mass Communications and the Legal Environment; Chapter 12 Globalization; Chapter Notes; Glossary; Index.
