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Full Description
With this book in hand, nonprofits can increase their fundraising potential—and their overall impact—by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways.
Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors—and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success.
Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.
Contents
Introduction
1. Everything Changes When You Change Your Mind(set)
Exploring Our Attitudes about Money
Limiting Beliefs
Shifting Our Mindsets from Scarcity to Abundance
"Overhead" Is NOT a Dirty Word!
Budgeting for Break-Even and Other Fundraising Mistakes
The Contemporary Philanthropic Landscape
What We Can Do—A Call to Arms
2. A Goal without a Plan Is Just a Wish
Why Nonprofits Struggle to Make Ends Meet
Long-Term Financial Planning
The Annual Fund Development Plan
3. Grant Writing with a Twist
What You Need to Know about Grants
Demystifying the Lingo
Types of Funders
Types of Grants
The World of Grants Is Changing
Finding Funding
Writing a Powerhouse Proposal
The Cover Letter
The Concept Paper
Tips—and Twists—for Success
Rejection Is Inevitable
Improving Your Odds
Managing Grants
Case Study: Jeremiah's Inn, Inc.
Program Evaluation
Sample Grants
4. Dollars from Donors
Donor-Centered Philanthropy
What You Need to Know about Donors
The Giving Ladder
Strategies for Getting Dollars from Donors
Special Events
The Art of the Ask
Nickels, Dimes, or Dollars?
Donor Retention, Stewardship, and Cultivation
Ways to Grow Your Individual Donor Program
5. Building Your Best Board
The Board
Board Meetings
Boards and Fundraising
6. Strategic Planning as a Donor Engagement Tool
Strategic Planning—Why Bother?
The 360o Strategic Plan
Vision, Mission, and Values Statements
7. Communicate, Communicate, Communicate!
Pull Up a Log around the Ole Campfire (Storytelling)
Are You Writing a Newsletter or a Snoozeletter?
Does Your Website Pass the Bounce Test?
Don't Leave Money on the Social Media Table!
Pulling It All Together—Your Communications Plan
The Importance of Branding
Conclusion
Appendix Sample Communications Plan: Jeremiah's Inn Communications Calendar
Index
About the Author
